In 2007, our founding team began to research existing technologies known as "smart glass" or "electronic dimming windows". We were absolutely amazed by the technologies but wondered why we did not see this in our daily lives. The answer is these technologies have been too costly and too complex for any real market adoption. The reason why we founded SmarterShade is that we believe there is a simpler, more practical smart glass solution, The SmarterShade system achieves this and has the potential to fundamentally change how people interface with their window systems.


Will McLeod

William McLeod is a mechanical engineer and product designer responsible for the original SmarterShade product concept. He graduated with dual degrees in product design and in mechanical engineering before getting his Masters of Science at the University of Notre Dame. Will has received several awards for the concept behind SmarterShade as well as other products.

Mike Stacey

Mike has a background as a small business entrepreneur and has had a successful career as a management consultant. He has served a number of clients across the energy/utilities, automotive, logistics, manufacturing, government, and other industries, Mike developed the original business plan for SmarterShade in 2007. Since returning full time to the company in 2012, he has developed a global supply base and customer pipeline across a number of segments; and built a team of industry and business experts.

Ryan Tatzel

Ryan has construction industry and machining experience and has a BS in Chemical Engineering. Ryan has been instrumental at building a team of optical experts and partners to help define and refine the SmarterShade technology. He has built close relationships with the top optical engineers at Fortune 500 film and liquid crystal suppliers to further advance the development of our product; as well as to secure key technical relationships.


SmarterShade has developed a well rounded advisory board across relevant industries. These advisors include:

Ted Willoughby: 25+ years in the windows and building products industries

Steve Abramson: 30+ years in the retail windows industry and as an inventor of new products to the industry

Tom Hood: Serial entrepreneur in the windows/solar industries, former CEO of Southwall Technologies

Carl Cobb: Display and optical industry expert; former executive at Optiva

Will Glaser: Serial high tech entrepreneur, founder of Pandora

Steve Strobel: Financial executive in energy, building products, and consumer products industries